In doing this serious weblog as an assignment for a subject in the course of Communication and Media Management, Issues in Publishing Design, I have learnt a lot of design issues and also learn the solutions to it. As before this, little that I know that the digital world too has many issues curbing around it. In the process of creating this weblog, I have also learnt how to blog and learnt about many theoretical position by different authors, thus, learning from them the issues and how to come around it.


The process of blogging must be very ethical whereby the individual should know the copyrights to avoid defamation and plagiarism. This leading to referencing, a blogger should know how to be ethical by citing and acknowledging someone else’ work. In the topic of ethics to, a blogger should know and be sensitive about the culture in the place where the individual is writing about.  For example, how the mindsets of the people are, is it open or narrow minded.


All in all, throughout the process of doing this weblog, I have learnt a lot of things I did not know of as mentioned above and feel fortunate that I get to learn through a much endured experience.



TV=Social Media Centre?

June 13, 2008

The television being one of the leading entertainment medium would soon have another role to play. Apart from watching movies, it can soon and in fact already become a medium to play games and others but how social can it be? Comparing to the web, we can connect with anyone anywhere when we play a game but not the television. Only an external machine is plugged in and a person or two are allowed to use it.


Every company is trying to connect the television to the web but one company, Boxee has already a plan to use the television in another way. They have software that already allows users to share reviews, songs, videos and photos with others. Nonetheless, the executives of Boxee plan to turn the television into a hub for communication, social networking and media (Sandoval, 2008). 



Using Boxee, people can now share videos, pictures and music. (Source: Boxee)


Come to think of it, using this service, it has to have a laptop connected to the television before it can be used. Thus, instead of sharing videos and etc by doing this, why not just get a pen drive and share? I agree with a comment left for the article by ‘kindafishy’. “People want their computers to be computers and televisions be televisions”. Instead all the technical people dreams to merge the both (kindafishy, 2008).


Personally I think they should just leave the television alone as being a television. If the television were to turn into a media centre, it beats the purpose of being a television. In relation, when one uses the PC, then another can watch television and not use it as another PC. There would be variety of entertainment and not only one type as the television will become another PC if it was turned into a social media centre.


Sandoval, G. (2008), Turning the TV into a ‘Social Media Centre, viewed on 10 June 2008 from




June 13, 2008

Cyberbullying meaning behaviour by an individual that intends to harm another being. It has become an issue in the cyber world nowadays following an incident which raised national awareness about the issue.  The issue was the suicide case of 13-year-old Megan Meier which was harassed repeatedly in

In the article, “A Rallying Cry Against Cyberbullying” by Stefanie Olsen on, it stated that researches said kids have been exposed to some kind of bullying in the cyber world anywhere from 40% to 85% (Olsen, 2008).


According to Hinduja and Patchin where they conducted a study of 1500 adolescents, more than on third of them are victimized online. The victims also experience stress and strain that leads to offline related problems such as cheating, running away from home, truancy, drug and alcohol abuse and also suicide. In the study, 16% admitted to cyber bullying, 41% were disrespected, 19% were called names and over 5% were scared for their safety and less than 15% told an adult about the incident.


To curb this problem issue on Cyberbullying, we should target the parents as the main guardian of children and adolescents that have contact with the cyber world. Tina Meier, mother of Megan, supports the communication between children and parents. They should monitor their children on what they are doing online. As for other suggestions, going back to Olsen’s article, it would be good if there were moderators watching the online activities of children. In addition, kids should be allowed to report online wrong doings and harassments and better tools to stop harassments on mobile phones maybe to avoid having unwanted people contacting them by having a contact list whereby anyone outside the contact list are not able to contact them. (Olsen, 2008).




Anon, Cyberbullying, viewed on 10 June 2008 from


Hinduja, S. & Patchin, J. (2007). Offline Consequences of Online Victimization: School Violence and Delinquency, Journal of School Violence, Vol. 6, No.3, pp. 89-112, viewed online on 10 June 2008 from

Olsen, S. (2008), A Rallying Cry Against Cyberbullying, viewed on 10 June 2008 from


Coming up to these days, there are many search engines that we can use to search any information we want. Not only me as a student but also other people in many other different fields of occupations, often use search engines to look for information to save time. For examples of search engines would be Google, Yahoo!, and many others. Thus, which is the best search engine?  Personally, I asked a few people which search engine is the best for them and most of them said definitely Google. In fact, this is true. According to an article featured on, entitled, ‘Google ekes out more share gains in search’ by Stephen Shankland, the analyst firm, Hitwise, reported that Google increased its market share from 67.9% in April to 68.29% in May 2008. At the same time, Yahoo’s share in search dropped from 20.28% to 19.95% and Microsoft dropped from 6.26% to 5.89% (Shankland, 2008).


However, can we really put Google as the number one search engine? Personally, I wouldn’t say it is although researches shows prove of it. According to an article by Steven Johnson, entitled ‘Digging for Googleholes’, no matter how good a search engine is, there are ‘holes’ that we would have to face. For one example he gave was skewed synonyms when he searched for ‘apple’ and he had to sift through 50 different pages before he could find information about Mac computers (Johnson, 2003).


Thus, from Johnson’s article, I think we cannot really say which search engine is good as everything has their pros and cons.



Shankland, S. (2008), Google ekes out more share gains in search, viewed on 10 June 2008 from,39044908,62042504,00.htm


Johnson, S. (2003), Digging for Googleholes, Google May Be Our New God but its Not Omnipotent, viewed on 10 June 2008 from


Another issue regarding Google, Chief Executive, Eric Schmidt, said that companies should view Google not as an enemy but a medium that is trying to make advertising work on the internet (Shankland, 2008). This article explained that Google has sufficient financial status to aid in ad businesses.


“People are consuming more and more media on the Internet but paying less and less, that’s bad for Google. We are critically dependent on high-quality content,” (Shankland, 2008).


According to a study, growth slowed for display ads. In order to curb this, Google has made a deal with DoubleClick. From here, whenever searches are done, there would be a single platform for publishers leading to higher revenue. In relation, in another article by Stephen Shankland entitled, “Yahoo to announce reorg, Google ad deal”, it stated that Yahoo and Google signed a deal that Google ads will be shown in Yahoo’s search results.

In my opinion, Google’s move to cooperate with DoubleClick and Yahoo is a smart one. In order to make more revenue and be a growing place for business ads, it’s a good thing they cooperating to “change the world” as in Google’s goal when revenue actually increases due to business ads.


Shankland, S. (2008), Schmidt: Its Google’s Duty to Help Fix Ad Business, viewed on 10 June 2008 from


Shankland, S. (2008), Yahoo to Announce Reorg, Google ad Deal, viewed on 10 June 2008 from