In doing this serious weblog as an assignment for a subject in the course of Communication and Media Management, Issues in Publishing Design, I have learnt a lot of design issues and also learn the solutions to it. As before this, little that I know that the digital world too has many issues curbing around it. In the process of creating this weblog, I have also learnt how to blog and learnt about many theoretical position by different authors, thus, learning from them the issues and how to come around it.


The process of blogging must be very ethical whereby the individual should know the copyrights to avoid defamation and plagiarism. This leading to referencing, a blogger should know how to be ethical by citing and acknowledging someone else’ work. In the topic of ethics to, a blogger should know and be sensitive about the culture in the place where the individual is writing about.  For example, how the mindsets of the people are, is it open or narrow minded.


All in all, throughout the process of doing this weblog, I have learnt a lot of things I did not know of as mentioned above and feel fortunate that I get to learn through a much endured experience.



TV=Social Media Centre?

June 13, 2008

The television being one of the leading entertainment medium would soon have another role to play. Apart from watching movies, it can soon and in fact already become a medium to play games and others but how social can it be? Comparing to the web, we can connect with anyone anywhere when we play a game but not the television. Only an external machine is plugged in and a person or two are allowed to use it.


Every company is trying to connect the television to the web but one company, Boxee has already a plan to use the television in another way. They have software that already allows users to share reviews, songs, videos and photos with others. Nonetheless, the executives of Boxee plan to turn the television into a hub for communication, social networking and media (Sandoval, 2008). 



Using Boxee, people can now share videos, pictures and music. (Source: Boxee)


Come to think of it, using this service, it has to have a laptop connected to the television before it can be used. Thus, instead of sharing videos and etc by doing this, why not just get a pen drive and share? I agree with a comment left for the article by ‘kindafishy’. “People want their computers to be computers and televisions be televisions”. Instead all the technical people dreams to merge the both (kindafishy, 2008).


Personally I think they should just leave the television alone as being a television. If the television were to turn into a media centre, it beats the purpose of being a television. In relation, when one uses the PC, then another can watch television and not use it as another PC. There would be variety of entertainment and not only one type as the television will become another PC if it was turned into a social media centre.


Sandoval, G. (2008), Turning the TV into a ‘Social Media Centre, viewed on 10 June 2008 from




June 13, 2008

Cyberbullying meaning behaviour by an individual that intends to harm another being. It has become an issue in the cyber world nowadays following an incident which raised national awareness about the issue.  The issue was the suicide case of 13-year-old Megan Meier which was harassed repeatedly in

In the article, “A Rallying Cry Against Cyberbullying” by Stefanie Olsen on, it stated that researches said kids have been exposed to some kind of bullying in the cyber world anywhere from 40% to 85% (Olsen, 2008).


According to Hinduja and Patchin where they conducted a study of 1500 adolescents, more than on third of them are victimized online. The victims also experience stress and strain that leads to offline related problems such as cheating, running away from home, truancy, drug and alcohol abuse and also suicide. In the study, 16% admitted to cyber bullying, 41% were disrespected, 19% were called names and over 5% were scared for their safety and less than 15% told an adult about the incident.


To curb this problem issue on Cyberbullying, we should target the parents as the main guardian of children and adolescents that have contact with the cyber world. Tina Meier, mother of Megan, supports the communication between children and parents. They should monitor their children on what they are doing online. As for other suggestions, going back to Olsen’s article, it would be good if there were moderators watching the online activities of children. In addition, kids should be allowed to report online wrong doings and harassments and better tools to stop harassments on mobile phones maybe to avoid having unwanted people contacting them by having a contact list whereby anyone outside the contact list are not able to contact them. (Olsen, 2008).




Anon, Cyberbullying, viewed on 10 June 2008 from


Hinduja, S. & Patchin, J. (2007). Offline Consequences of Online Victimization: School Violence and Delinquency, Journal of School Violence, Vol. 6, No.3, pp. 89-112, viewed online on 10 June 2008 from

Olsen, S. (2008), A Rallying Cry Against Cyberbullying, viewed on 10 June 2008 from


Coming up to these days, there are many search engines that we can use to search any information we want. Not only me as a student but also other people in many other different fields of occupations, often use search engines to look for information to save time. For examples of search engines would be Google, Yahoo!, and many others. Thus, which is the best search engine?  Personally, I asked a few people which search engine is the best for them and most of them said definitely Google. In fact, this is true. According to an article featured on, entitled, ‘Google ekes out more share gains in search’ by Stephen Shankland, the analyst firm, Hitwise, reported that Google increased its market share from 67.9% in April to 68.29% in May 2008. At the same time, Yahoo’s share in search dropped from 20.28% to 19.95% and Microsoft dropped from 6.26% to 5.89% (Shankland, 2008).


However, can we really put Google as the number one search engine? Personally, I wouldn’t say it is although researches shows prove of it. According to an article by Steven Johnson, entitled ‘Digging for Googleholes’, no matter how good a search engine is, there are ‘holes’ that we would have to face. For one example he gave was skewed synonyms when he searched for ‘apple’ and he had to sift through 50 different pages before he could find information about Mac computers (Johnson, 2003).


Thus, from Johnson’s article, I think we cannot really say which search engine is good as everything has their pros and cons.



Shankland, S. (2008), Google ekes out more share gains in search, viewed on 10 June 2008 from,39044908,62042504,00.htm


Johnson, S. (2003), Digging for Googleholes, Google May Be Our New God but its Not Omnipotent, viewed on 10 June 2008 from


Another issue regarding Google, Chief Executive, Eric Schmidt, said that companies should view Google not as an enemy but a medium that is trying to make advertising work on the internet (Shankland, 2008). This article explained that Google has sufficient financial status to aid in ad businesses.


“People are consuming more and more media on the Internet but paying less and less, that’s bad for Google. We are critically dependent on high-quality content,” (Shankland, 2008).


According to a study, growth slowed for display ads. In order to curb this, Google has made a deal with DoubleClick. From here, whenever searches are done, there would be a single platform for publishers leading to higher revenue. In relation, in another article by Stephen Shankland entitled, “Yahoo to announce reorg, Google ad deal”, it stated that Yahoo and Google signed a deal that Google ads will be shown in Yahoo’s search results.

In my opinion, Google’s move to cooperate with DoubleClick and Yahoo is a smart one. In order to make more revenue and be a growing place for business ads, it’s a good thing they cooperating to “change the world” as in Google’s goal when revenue actually increases due to business ads.


Shankland, S. (2008), Schmidt: Its Google’s Duty to Help Fix Ad Business, viewed on 10 June 2008 from


Shankland, S. (2008), Yahoo to Announce Reorg, Google ad Deal, viewed on 10 June 2008 from


The Splogging Hamlet

May 1, 2008

There are all kinds of blog communities nowadays; vlogs (video blogs) , moblogs (mobile phone blogs), linklogs (links to sites) and etc. but, is splogging the new trend in blogging? Splogging which is known as spam blogging, lures people to the blog in order to ‘cash money into their register’. They make fake blogs in the advertising world to get their money thus slowing down people’s search process on the internet. According to, there are 720,000 blog pings every hour and 93% of them are spam. Below is the statistics within 24 hours. According to the article also, the dips in the graphs are due to monitoring issues but not the representative of the underlying data. (


Image is by, last updated in January 21, 2008

How do we know if it is a Splog?


Spam blogging can be easily identified. There are a few things where we can spot to know if it is a splog.

 First of all, nothing adds up or matches. The other points would be that:

-the content does not match the title or the links

-the signature name does not match the post author

-sentences do not add up

-paragraphs change subjects and topics in the middle

-blog lists number of posts in archive but does not add up

(Lorelle VanFossen, 2006)


Therefore, to avoid reading splogs, David Sifry, founder of Technorati, said that we should know how to identify it by even without reading it by identifying the characteristics because they have different characteristics which computers can identify and eliminate them from search engines (Mann.C , 2006). Although we are not able to stop splogs from occurring, at least by this way, we can avoid from running into them, thus, being a victim whilst wasting our time and slowing down our search process.




Anon, Blog Ping and Spam Statistics. Viewed 28th April 2006 from


VanFossen, L (2006), How to Spot a Blog. Viewed 29th April 2008 from


Mann, C.C (2006), Spam+Blogs=Trouble, Wired 14.09. Viewed 29th April 2008 from



Reflecting on the question, is it really a phenomenon? In this 21st century, I guess it is. Everyone in this new era has blogs for different reasons. According to Technorati’s, “State of Blogosphere”, there are about 57 million blogs counted and are still growing at the rate of 3 million blogs a month and a hundred thousand a day. According to Brian Heumann, in Technorati’s “State of Blogosphere”, it stated that the size of the blogosphere in German was approximately 500,000 which also equals to one percent out of the 50million blogs counted in the year 2006 where most of them are weblogs.


“The globalization of the blogosphere continues. Our data appears to show both English and Spanish languages are a more universal blog language than the other two most dominant languages, Japanese and Chinese, which seem to be more regionally localized.”

(Technorati, 2006).


Meanwhile in Malaysia, according to a research done by a blogger, Jun-E, only 22 are unemployed and out of these, 13 are females. In connection, in Dan Farber’s article, he said that Steve Outing from the Poynter Institute said through blogging, it helps the media websites bring more personal and less institutional voices. Therefore, blogging in this country would bring a lot of benefits to the organizations as they can get more individuals to get involved. From the bloggers side meanwhile, they can feel more involved in the organization and, to answer the question, I think it would be a yes, blogging is a phenomenon.





Farber, D (2004), What’s Up With Blogging and Why Should You Care. Viewed 28th April 2008 from


Heumann, B (2007), Marketing Opportunities in the German Blogosphere. Viewed 28th April 2008 from


Sifry, D. (2006), State of Blogosphere 2006. Viewed 28th April 2008 from



Writing for print and writing for online websites or blogs or others are very different. Although there are some similarities, which are to be concise, short, simple, easy to understand and credible, there are some differences which can be seen between the two mediums of writing. According to Jakob Nielsen, 79% of their test readers do not read word for word in a web page and only 16% do. Therefore, web pages should have highlighted keywords, meaningful subheadings, an idea a paragraph, the inverted pyramid style of writing, half the word count than a conventional writing and most importantly, credibility. (Nielsen, 1997).


Another point we should take into consideration is that when it comes to writing for web pages, we are catering to a large number of audience. In another article by Sarah Horton on writing for web, if the content of writing on a webpage is more for reference, we should break our information and write for scanning (Horton, 2001) as Jakob Nielsen said that users tend to scan the page rather than read it word for word.


Image from /~webtech/articles

 Image from /~webtech/articles



Meanwhile, for print writing, we can ‘control’ the reader with our content (Redshaw, 2003). Reading text is much different than scanning a text as reading involves comprehension, decoding, responding and analysing at different cognitive levels (Walsh, 2006) while scanning a text, people tend to scan in the ‘F’ shape. (Nielsen, 2006)


Image from





Nielsen, J (1997), How Users Read on the Web. Viewed on 29th April 2008 from


Nielsen, J (2006), F-Shaped Pattern for Reading Web Content. Viewed 29th April 2008 from


Horton, S (2001), Writing for Web. Viewed 29th April 2008 from


Redshaw, K (2003), Web Writing vs. Print Writing. Viewed 29th April 2008 from


Walsh, M. (2006), The ‘Textual Shift”, Examining the Reading Process with Print, Visual and Multimodal Texts, Australian Journal of Languange and Literacy, Vol. 29, No.1, pp 24-37


The Blogging World

May 1, 2008

As in ‘Blogging- a Phenomenon?’, we can see that the blogging world or better known as blogosphere is growing vastly without anyone noticing it. The only people that would know would be the bloggers themselves. This would be there are various types of blogs that are used for people to express themselves.


Deviation of Blogs that exist


vlog (video blogs)

-linklogs (links of sites in a blog)

-sketchlog (sketches or drawing blogs)

-tumblelogs (a mix of media that make up a blog)

-moblog (mobile blogs)


As there are many types of blogs exist, people take advantage of its existence in order to get more benefits for their organization. Most of the blogs would be personal blogs to express how they feel but in this new blogging world, the business and corporate world too take advantage of the existence of blogs in order to get more profits. Personally, I think that blogging has a use for everyone as it serves a purpose of satisfying and gratifying people in some ways. Coming from this, people tend to also form their own blogging community.


To do this, when we start a new blog, we should find new readers and a community to belong to. Thus, we should at least make an effort for our blogs to be read online. As for an example, PabloPabla, joined a blogging forum and also surfed other blogs. To what I think, from here, he can expand his readers from here as people would come to know him. Now, he has mushroomed to five blogs altogether.


Blogging Community


A blogging community serves a place for bloggers to expand the social circle online. The community they belong in is the reason that they are encouraged to update their blogs all the time. Although some blogs are personal reasons as like to update family members on what is happening, bloggers that join a community usually share a likeness. As for example, TheGoodBlogs is a blogging community which bloggers can join to connect with other bloggers where they can interact on anything and everything like about health, latest gadgets, even food and many others. As such, a blogging community is quite useful.

Most people use blogs as a personal place to write and express how they feel. However, there are also other blogs that serve as a place to inform, sell ideas and products concerning their organization. The purpose Tittle-Tattle exists is to inform the users of blogs about blogging and issues within the blogosphere. Thus, including information about also, the issues in designing theories, this blog is a good place for anyone involved in the media industry especially students to gain a little bit more information. Tittle-tattle being to gossip or chat, I will scribble down the little information that I know on blogging and publishing design issues. Any comments are most welcomed in any of the posts.